Guest spot

Steidtmann, Carl
October 1996
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, The Mega Niche p35
Trade Publication
Comments on the future of fashion retail. Comeback trail of fashion; Major shift seen in the web of apparel retailing; Background on apparel business cycles; Motivations behind store selection; Value of adding value in fashion brands.


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