TITLE

Observations

AUTHOR(S)
Lewis, Robin
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, The Mega Niche p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on three-dimensional brands in the fashion retail industry. Growth out of the originator's vision of lifestyle versus product; Examples; Showcasing of the brands in three-dimensional store concepts; Major reasons for massive department store support of such brands.
ACCESSION #
9701122314

 

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