Specialty stores feel the heat

Edelson, Sharon
October 1996
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, The Mega Niche p28
Trade Publication
Examines the impact of Mega Niche fashion brands on specialty store chains like Gap and Ann Taylor. Effect of the mega brands' advertising on specialty stores' sales; Edge of department stores carrying the brands over specialty stores; Advantage of specialty stores in the retail market; Keys to the success of specialty stores.


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