TITLE

The image makers

AUTHOR(S)
Parr, Karen
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, The Mega Niche p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of advertising in the success of the fashion mega nichers in the retail industry. Efforts to fuel covetousness among consumers; Difference between creating and establishing a brand's image; Formula for advertising brand name products; Marketing and advertising strategies of the megabrands.
ACCESSION #
9701122302

 

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