The image makers

Parr, Karen
October 1996
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, The Mega Niche p16
Trade Publication
Focuses on the role of advertising in the success of the fashion mega nichers in the retail industry. Efforts to fuel covetousness among consumers; Difference between creating and establishing a brand's image; Formula for advertising brand name products; Marketing and advertising strategies of the megabrands.


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