Reebok's activewear drive targets women and teens

Feitelberg, Rosemary
October 1996
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, p14
Trade Publication
Focuses on Reebok's two-pronged attack on the activewear market in the United States to capture more teenage customers and maintain its women followers. Key strategic elements of the campaign; Reebok's apparel sales figures for the United States; Focus on teenage wear trends; Typical fashion lines planned; Sponsorship of the American Basketball League.


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