TITLE

Reebok's activewear drive targets women and teens

AUTHOR(S)
Feitelberg, Rosemary
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Reebok's two-pronged attack on the activewear market in the United States to capture more teenage customers and maintain its women followers. Key strategic elements of the campaign; Reebok's apparel sales figures for the United States; Focus on teenage wear trends; Typical fashion lines planned; Sponsorship of the American Basketball League.
ACCESSION #
9701122282

 

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