TITLE

P&G to sell mass scents to Renaissance

PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/31/1996, Vol. 172 Issue 84, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Renaissance Cosmetics Inc.'s October 30, 1996 announcement of the agreement of its Dana Perfumes Corp. division to purchase Procter & Gamble's mass fragrance brands for $41.5 million.
ACCESSION #
9701122264

 

Related Articles

  • RCI to ship a new Navy. Brookman, Faye // WWD: Women's Wear Daily;12/5/1997, Vol. 174 Issue 107, p11 

    Reports on Renaissance Cosmetics Inc.'s new scent called Shades by Navy created under its Dana Perfumes Division. Scent created as a flanking brand to the Navy franchise; Pricing; Estimated sales; Advertising; Outlook on the fragrance market.

  • Renaissance snaps up P&G scents.  // DCI;Nov96, Vol. 159 Issue 5, p6 

    Reports that the mass market scents put on the block by Procter & Gamble in June 1996 have been purchased by Tom Bonoma and his Renaissance Cosmetics company. Terms of the agreement; Brands included in the deal; Strategy of reinvigorating and enhancing heritage worldwide brands.

  • New Dana Breathes Life Into Old Brands. Naughton, Julie // WWD: Women's Wear Daily;6/30/2000, Vol. 179 Issue 127, p10 

    Reports that United States firm New Dana Perfumes Corp. which acquired Renaissance Cosmetics in 1999 will relaunch Renaissance's old brands. Planned repackaging of fragrances, such as Canoe, HeavenSent, Navy and California for Men; Promotional plans; Expected sales performance.

  • Renaissance redux. Klepacki, Laura // WWD: Women's Wear Daily;9/3/1999, Vol. 178 Issue 46, p8 

    Reports that Fragrance Express, parent firm of Renaissance Cosmetics Inc., has taken the name New Dana Perfume Corp. Plan to relaunch several Renaissance brands and create merchandising tie-in prorgams to give stagnant products a new life; Amount paid by Fragrance Express to acquire Renaissance...

  • Renaissance aims to rejuvenate Dana. Brookman, Faye // WWD: Women's Wear Daily;1/20/1995, Vol. 169 Issue 13, p10 

    Reports on Renaissance Cosmetics Inc.'s acquisition of Dana Perfumes Corp. Renaissance Chief Executive Officer Thomas V. Bonoma's plan to merge its Houbigant Parfums Parquet division with Dana; Company's strategy of buying brands with consumer awareness; Repositioning of products to target...

  • The last words.  // DCI;Feb95, Vol. 156 Issue 2, p108 

    Reports that Renaissance Cosmetics Inc. has completed the purchase of Dana Perfumes. Dana's principal brands; Retirement of Dana President Eugene Milano; Federated Department Stores Inc.'s integration of Macy's into its store lineup.

  • Leading Innovation. Lafley, A.G. // Executive Excellence;Feb2003, Vol. 20 Issue 2, p8 

    Focuses on the increase in earnings at P&G in the U.S. Estimation of the growth of earnings-per-share; Competitive pricing of P&g brands; Move of the company to create a business services organization to deliver services at lower costs.

  • Is Fit Produce Spray a Fit Buy?  // Tufts University Health & Nutrition Letter;Apr2000, Vol. 18 Issue 2, p3 

    Questions the use of Fit fruit and vegetable detergent produced by Procter and Gamble company. Chemical contents of the detergent; Information on the product.

  • WHO GETS THE TABLE?  // Cincinnati Magazine;Jan2003, Vol. 36 Issue 4, p26 

    Presents a hypothetical situation in which two parties, one headed by A.G. Lafley, current Chairman and chief executive officer of the company P&G and another headed by its former chairman John Pepper arrive in a restaurant in Cincinnati, Ohio, at 8.30 p.m. on a Saturday night, where only one...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics