TITLE

DuPont: Respecting age

AUTHOR(S)
Chirls, Stuart
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/29/1996, Vol. 172 Issue 82, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on DuPont's seminar entitled `Gray Matter: Inside the Mind of the Aging Consumer' in conjunction with the 1996 International Fashion Fabrics Exhibition in New York City. Discussion of opportunities for apparel retailers and manufacturers in the older market; Dissatisfaction of older consumers with product offerings from the apparel industry; Older consumers' difficulty of identifying with models and advertising.
ACCESSION #
9701122250

 

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