TITLE

Benetton learns a lesson

AUTHOR(S)
Edelson, Sharon
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/29/1996, Vol. 172 Issue 82, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Benetton's opening of a flagship store in New York City. Shift of approach to trendier and younger fashion; Merchandise offered at the store; Response to criticisms about the company's way of handling its business in the United States.
ACCESSION #
9701122244

 

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