TITLE

Nike in N.Y.: In the starting blocks

AUTHOR(S)
Spevack, Rachel; Feitelberg, Rosemary
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/29/1996, Vol. 172 Issue 82, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Nike Inc.'s opening of a NikeTown superstore in New York City. Aim of revolutionizing apparel retailing; Use of high technology interactive selling; Nike's optimism that all its stores will be profitable.
ACCESSION #
9701122234

 

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