Small, strong and serious

Ozzard, Janet
October 1996
WWD: Women's Wear Daily;10/3/1996, Vol. 172 Issue 65, Denim Network p12
Trade Publication
Looks at the success of small manufacturers of denim jeans for women. Something by Edwin's striped knit top and white cotton boot-cut jeans; Zap Denim's animal print stretch jeans; Mudd's fringed stonewashed flare; Lucky's boot-cut indigo jeans and velour top.


Related Articles

  • Denim dish.  // WWD: Women's Wear Daily;10/3/1996, Vol. 172 Issue 65, Denim Network p13 

    Presents developments in the women's denim jeans market. Guess' cocktail party for the launch of its jeans and Guess Collection contemporary line on September 25, 1996; Lee Apparel's projected sales for its National Denim Day event on October 25, 1996; Spooky's planned launch of its own denim...

  • London's still booming.  // WWD: Women's Wear Daily;12/5/1996, Vol. 172 Issue 106, p11 

    Reports on the growth of retail trade for women's denim jeans in London, England. Gianni Versace's opening of a Versace Jeans Couture store; Tommy Hilfiger's launch of a second store; Soviet Jeans' search for a store location.

  • FEMALE SHOPPERS LEAD IN JAPAN. Furukawa, Tsukasa // WWD: Women's Wear Daily;7/17/2003, Vol. 186 Issue 12, Denim in Depth p37 

    Focuses on the rapid growth of the women's jeans market in Japan. Estimated annual unit sales; Factors driving the popularity of the jeans or denim look; Increase in diversity and sophistication of the Japanese jeans market; Edwin Co.'s emphasis on fashion jeans; Levin's launch of a 501 jeans...

  • Discount denim dazzles.  // Discount Store News;9/6/93, Vol. 32 Issue 17, pA38 

    Reports on the favorable sales of women's denims in discount department stores. Significance of color; Novelty jeans; Shorts; Stuarts' display of denim merchandise; Emphasis on fit combined with competitive pricing; V.F. Corp.'s Riders line; Marketing efforts by Wrangler America and Brittania.

  • Jet jeans are fueled by finery. Hammond, Teena // WWD: Women's Wear Daily;8/26/1999, Vol. 178 Issue 40, p11 

    Features several Jet denim clothing for women. John Eshaya's creation of the Jet brand; Wholesale prices of pants and skirts; Denim styles; Eshaya's selection of themes for the denim.

  • Jeans. Ozzard, Janet // WWD: Women's Wear Daily;11/18/1995, Vol. 170 Issue 92, p48 

    Features the top 10 consumer brand preferences in jeans among women in the United States as cited by `The Fairchild 100' survey. Includes Lee; Levi Strauss; Wrangler. INSET: Age is everything, by J.O..

  • I Did It My Way.  // WWD: Women's Wear Daily;5/26/2005, Vol. 189 Issue 112, Special Section p46 

    Presents photographs of women wearing denim jeans and skirts in several regions in the U.S. and in London, England.

  • Outdoor macht's vor. Dieterich, Elke // Textilwirtschaft;5/16/2013, Issue 20, p20 

    The article discusses the sales performance of the German women's clothing industry in April 2013 and states an increased sale of leather jackets, denim jeans, and parkas.

  • Fashion flares, basics burn out. Ozzard, Janet // WWD: Women's Wear Daily;12/5/1996, Vol. 172 Issue 106, p13 

    Presents forecasts for the women's denim jeans market in 1997. Competition between new and established players; Popularity of designer labels; Marketing strategies of manufacturers and retailers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics