Sports firms chase high schools

Feitelberg, Rosemary
October 1996
WWD: Women's Wear Daily;10/3/1996, Vol. 172 Issue 65, p9
Trade Publication
Reports on the attempt by sporting goods manufacturers to capture high school athletes as a brand building strategy. Nike's use of high school athletes in its advertisements; Adidas' sponsorship of high school sports; Reebok's supply of apparel and footwear for college football teams; Nike's direct approach to gain the attention of female high school athletes.


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