TITLE

Sports firms chase high schools

AUTHOR(S)
Feitelberg, Rosemary
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/3/1996, Vol. 172 Issue 65, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the attempt by sporting goods manufacturers to capture high school athletes as a brand building strategy. Nike's use of high school athletes in its advertisements; Adidas' sponsorship of high school sports; Reebok's supply of apparel and footwear for college football teams; Nike's direct approach to gain the attention of female high school athletes.
ACCESSION #
9701122144

 

Related Articles

  • Judge Says N.Y.C. Can Ban Metal Baseball Bats in School Games. A. P. // Education Week;9/5/2007, Vol. 27 Issue 2, p4 

    The article discusses a decision by a federal judge that New York City can prohibit metal bats from being used at high school baseball games. New York passed the law that went into effect on September 1, 2007 in order to protect citizens' safety. However, the law was challenged by baseball...

  • Searching for scholarships.  // Career World;Jan1997, Vol. 25 Issue 4, p18 

    Provides tips for high school athletes on investigating athletic scholarships. Decision on colleges interested in; Letter of recommendation from present coach emphasizing strengths as an athlete and team member; Other scholarship awards in various fields of study.

  • Nation's Best High School Basketball Players Featured in All American Game.  // Jet;04/23/2001, Vol. 99 Issue 19, p51 

    Reports on the 2001 McDonald's All American high school basketball game at Duke University.

  • American Relay.  // Swimming World & Junior Swimmer;Nov2000, Vol. 41 Issue 11, pJS-12 

    Provides updates on junior high school swimming teams in the United States. Performance of the North Pole Aquatic Club swimmers in the Western Zone Championships; List of top swimmers in the Minnesota State Long Course Championships; Participation of the City of Plano Swimmers in the Nike...

  • AGE GROUP SWIMMERS OF THE MONTH.  // Swimming World & Junior Swimmer;Nov2000, Vol. 41 Issue 11, pJS-14 

    Highlights the outstanding junior high school swimmers in the United States. Recognition of Sarah Schoeff and Joshua Charnin-Aker as Age Group Swimmers of the Month awardees; List of swimming competitions participated by Schoeff; Information on the swimming record of Charnin-Aker.

  • Circle of champions.  // Coach & Athletic Director;Sep97, Vol. 67 Issue 2, p36 

    Presents a list of popular high school athletes in the United States, focusing on Sharif Karie, national high school boys track & field athlete of the year.

  • Circle of champions.  // Coach & Athletic Director;Sep97, Vol. 67 Issue 2, p38 

    Presents a listing of the 1997 female state athletes in the United States, focusing on national high school girls track and field athlete of the year Kinshasa Davis.

  • Dealing With 'Politics' In High School Athletics. Hoch, David // Coach & Athletic Director;Nov2000, Vol. 70 Issue 4, p4 

    Offers advice on how to deal with politics in high school athletics.

  • Three-peat or a Nice Year? Watt, Jerry Dean // Trammel Trace Tribune (Tatum, TX);8/30/2007, Vol. 32 Issue 35, p1 

    The article reports on the success of Tatum High School athletes in the two state football championships in Texas.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics