Charming Shoppes aiming to fire a shot across Old Navy's bow

Edelson, Sharon
October 1996
WWD: Women's Wear Daily;10/2/1996, Vol. 172 Issue 64, p1
Trade Publication
Reports on Charming Shoppes' creation of a new apparel division inspired by Gap's Old Navy Clothing Co. Attempt to revitalize apparel business; Offer of value-priced private label casual apparel and accessories for the whole family; Concerns of industry analysts on the capability of Charming Shoppes to roll out a new chain.


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