TITLE

Charming Shoppes aiming to fire a shot across Old Navy's bow

AUTHOR(S)
Edelson, Sharon
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/2/1996, Vol. 172 Issue 64, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Charming Shoppes' creation of a new apparel division inspired by Gap's Old Navy Clothing Co. Attempt to revitalize apparel business; Offer of value-priced private label casual apparel and accessories for the whole family; Concerns of industry analysts on the capability of Charming Shoppes to roll out a new chain.
ACCESSION #
9701122055

 

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