TITLE

Shiara's new Vision

AUTHOR(S)
Fine, Jenny B.
PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;9/27/1996, Vol. 172 Issue 61, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Chicago, Illinois-based Shiara's introduction of the Vision men's fragrance. Projected first-year wholesale volume for Vision; Marketing campaign for the men's scent; Optimism of Shiara about finding a willing audience for its products.
ACCESSION #
9701122007

 

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