Choel's aim at Dior: Marketing teamwork, sharpened efficiency

Aktar, Alev
September 1996
WWD: Women's Wear Daily;9/27/1996, Vol. 172 Issue 61, p1
Trade Publication
Focuses on Patrick Choel's agenda as president and chief executive officer of Parfums Christian Dior. Management qualities; Enhancement of marketing; Changes in chain of command; Improvement of efficiency.


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