TITLE

Techniques for improving mail survey response rates

AUTHOR(S)
Brennan, Mike
PUB. DATE
May 1992
SOURCE
Marketing Bulletin;May92, Vol. 3, p24
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Investigates the response rates to mail surveys. Procedure of effective technique in gaining high response rate; Attitude of the general public.
ACCESSION #
9701120452

 

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