Generra ventures back into juniors

Parr, Karen
November 1996
WWD: Women's Wear Daily;11/7/1996, Vol. 172 Issue 88, p11
Trade Publication
Reports on Generra's efforts to reclaim the junior wear market it once dominated in the 1980s. Plan to roll out new junior collections every four or six weeks through the company's women's and children's licensee, The Design & Source; Debut of the Pleather activewear line; Sampling of some junior looks during the California market; Strength of consumer acceptance of the Generra name.


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