A shiny new Penney

Williamson, Rusty
October 1996
WWD: Women's Wear Daily;10/23/1996, Vol. 172 Issue 78, p13
Trade Publication
Features a J.C. Penney store in Dallas, Texas. Location of the store in relation to competition; Implementation of fashion-oriented merchandising; Lines offered at the junior's section; Speculation of efforts of J.C. Penney to compete with Sears.


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