Sears, Wal-Mart unveil co-branded MasterCards

Seckler, Valerie
October 1996
WWD: Women's Wear Daily;10/23/1996, Vol. 172 Issue 78, p12
Trade Publication
Reports on the unveiling of co-branded MasterCards by Sears, Roebuck & Co. and Wal-Mart Stores. Testing of the Sears-Mastercard in selected locations; Credit activity of the company; National launching of the Wal-Mart MasterCard; Marketing support for the Wal-Mart MasterCard.


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