TITLE

Sears, Wal-Mart unveil co-branded MasterCards

AUTHOR(S)
Seckler, Valerie
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/23/1996, Vol. 172 Issue 78, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the unveiling of co-branded MasterCards by Sears, Roebuck & Co. and Wal-Mart Stores. Testing of the Sears-Mastercard in selected locations; Credit activity of the company; National launching of the Wal-Mart MasterCard; Marketing support for the Wal-Mart MasterCard.
ACCESSION #
9701106198

 

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