TITLE

Gucci's new global weapon: Envy

AUTHOR(S)
Born, Pete; Aktar, Alev
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/1/1996, Vol. 172 Issue 85, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Gucci's scheduled launching of its women's perfume, Envy, in March 1997. Efforts to shore up Gucci's lackluster standing in the fragrance market.
ACCESSION #
9701104549

 

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