Mori nets art school butterflies

October 1996
WWD: Women's Wear Daily;10/18/1996, Vol. 172 Issue 75, p7
Trade Publication
Reports that as part of their christmas marketing strategy, Hanae Mori and its fragrance licensee, Cosmetique et Parfum International, have released the Mori line of perfume in packages handpainted with butterfly designs and colors. Designation of different color butterfly; Hiring of Beaux Art students as handpainted artists; Customer reaction to marketing ingenuity.


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