TITLE

Mori nets art school butterflies

AUTHOR(S)
P.B.
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/18/1996, Vol. 172 Issue 75, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that as part of their christmas marketing strategy, Hanae Mori and its fragrance licensee, Cosmetique et Parfum International, have released the Mori line of perfume in packages handpainted with butterfly designs and colors. Designation of different color butterfly; Hiring of Beaux Art students as handpainted artists; Customer reaction to marketing ingenuity.
ACCESSION #
9701104508

 

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