Lauder's Evita: A limited Run

Larson, Soren
October 1996
WWD: Women's Wear Daily;10/18/1996, Vol. 172 Issue 75, p6
Trade Publication
Reports about the release of a new line of Estee Lauder color cosmetics inspired from Madonna's Eva Peron role in the film `Evita.' Extensive cosmetics promotion; Karl Lagerfeld's Evita inspired fashion; Limited production of Evita cosmetics.


Related Articles

  • Origins moves to pump up its colors. J.L.B. // WWD: Women's Wear Daily;2/4/1994, Vol. 167 Issue 24, p6 

    Reports on Estee Lauder Cos. division Origins Natural Resources' reformulation of several cosmetic products and development of display and sample program called Free Play. Shipment of products to Origins' department stores and boutique outlets; Percentage breakdown of the sales of Origins'...

  • Clinique's New Year's wish: $600 million. Kagan, Cara // WWD: Women's Wear Daily;12/29/1995, Vol. 170 Issue 177, p7 

    Reports on Clinique's plan to introduce Turnaround Oil-Free Lotion. Components of the product; Projected sales of Clinique in 1995; Other products planned for introduction by Clinique in 1996.

  • Lauder's lipstick library is betting on old favorites. Fallon, James // WWD: Women's Wear Daily;2/11/1994, Vol. 167 Issue 29, p6 

    Reports on Estee Lauder's addition of a `lipstick library' of 75 discontinued shades to the company's makeup counter in Selfridges in London, England. Reason for Lauder's establishment of a lipstick collection counter in Selfridges; Display of lipsticks in a curved counter; Sales performance;...

  • Lauder's maximum coverage. Kagan, Cara // WWD: Women's Wear Daily;4/15/1994, Vol. 167 Issue 73, p7 

    Reports on the sales performance of Estee Lauder's Maximum Cover Lightweight Makeup. Target customers; Increase in Lauder's initial sales projection; Estimated wholesale volume of Maximum Cover in the first year; Company's plan to target the bulk of its advertising and promotional efforts at...

  • Origins tests informercial.  // WWD: Women's Wear Daily;5/27/1994, Vol. 167 Issue 103, p5 

    Reports on the testing of Estee Lauder's Origins Natural Resources division's new informercial for its cosmetic products. Sales results on the two weekends of test broadcasts; Pitching of a skin care kit which combines two treatment product and a specialty item; Production of the informercial by...

  • Lauder building up its Resilience. Belcove, Julie L. // WWD: Women's Wear Daily;12/9/1994, Vol. 168 Issue 112, p5 

    Reports on Estee Lauder USA's plan to expand its Resilience product line. Addition of an oil-free lotion version of the firming moisturizer and an eye cream; Description of the products; Projected sales; Sales performance of Resilience moisturizers; Advertising; Prices.

  • Estee Lauder Sunfilter: Let us spray. Born, Pete // WWD: Women's Wear Daily;3/25/1994, Vol. 167 Issue 58, p8 

    Reports on Estee Lauder Cos.'s launching of its Sunfilter Lotion Spray and Sunblock Lotion Spray SPF 15. Nonchemical sunscreens in spray form; Prices; Performance of the firm's sun protection business; Making the titanium dioxide work with a spray dispenser; Addition of antioxidants;...

  • Bustling with beauty, Prague's retail scene gets a new contender. Raper, Sarah // WWD: Women's Wear Daily;9/23/1994, Vol. 168 Issue 59, p1 

    Reports on Estee Lauder Cos.' opening of a boutique in the Czech Republic. Christian Dior's domination of the Czech cosmetics industry; Advantages of Lauder's competitors; First day sales of the boutique; Features of the Prague shop; Target market.

  • Fruition's followup: Revelation. Born, Pete // WWD: Women's Wear Daily;9/23/1994, Vol. 168 Issue 59, p7 

    Reports on Estee Lauder Cos.' launching of its specialty treatment product called Revelation Retexturing Complex for the Hands and Chest. Combination of its Fruition face lotion's anti-aging alpha-hydroxy ingredients with antioxidants and other elements; Sales target; Uniqueness of the product;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics