Mass beauty: Color keys 2nd-half drive to add market share

Born, Pete; Dang, Kim-Van
October 1996
WWD: Women's Wear Daily;10/18/1996, Vol. 172 Issue 75, p1
Trade Publication
Reports that the United States cosmetics industry's forecast for the second-half varies in degrees, from nominal growth up to 30 percent growth. Intense competition in the mass market beauty industry; Consolidation of Maybelline Co. and L'Oreal SA; Shade segmentation as key to cosmetic companies' growth.


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