TITLE

Dialing up promotions

AUTHOR(S)
Radice, Carol
PUB. DATE
December 1996
SOURCE
Progressive Grocer;Dec96, Vol. 75 Issue 12, p99
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that to sell pre-paid phone cards the key is promotion. Comments on strategies for usages; Marketing strategies for children and Hispanics; Benefits of use within supermarket. INSET: Marketing to children and Hispanics..
ACCESSION #
9701081109

 

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