TITLE

Fox scores record $1.3 mil per :30 in Super Bowl debut

AUTHOR(S)
Jensen, Jeff; Ross, Chuck; Cuneo, Alice Z.; Gleason, Mark; Halliday, Jean; Hodges, Jane; Johnson, Bradley; McDowell, Bill; Pollack, Judann; Sloan, Pat
PUB. DATE
December 1996
SOURCE
Advertising Age;12/23/1996, Vol. 67 Issue 52, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Fox Television Stations Inc.'s success in selling out its commercial inventory at a record rate of up to $1.3 million per 30-second unit for its first Super Bowl broadcast in December 1996. The networks sales surpasses NBC's inventory in 1995. The Oscar Mayer Corp. has returned this year as halftime show sponsor.
ACCESSION #
9701060385

 

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