TITLE

VeriSign Touts Trust Factor In Image Ads

AUTHOR(S)
Wasserman, Todd
PUB. DATE
April 2003
SOURCE
Brandweek;4/28/2003, Vol. 44 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the print campaign launched by software and services firm VeriSign Inc. in April 2003. Features of the advertisements; Comments from VeriSign's Melanie Branon about the campaign; VeriSign's spending on measured media in 2002.
ACCESSION #
9700747

 

Related Articles

  • Verisign ID for on-line software update service.  // American Banker;10/16/1997, Vol. 162 Issue 200, p18 

    Focuses on Verisign Inc.'s introduction of a security method for Marimba Inc.'s Castanet system.

  • Groups support Digital IDs. Bruner, Rick E. // Advertising Age;4/14/1997, Vol. 68 Issue 15, p40 

    Discusses the response of World Wide Web companies to a new version of VeriSign's Digital ID. The advantage for consumers; The potential for one-to-one marketing.

  • Security as a weapon. Fisher, Dennis // eWeek;10/6/2003, Vol. 20 Issue 40, p9 

    Verisign Inc. has crafted a sweeping new security strategy that pulls data from the company's expansive stable of customers and disseminates it to each in an effort to help customers prepare for, and even prevent, network breaches and hacks. The strategy, known as Security Intelligence and...

  • Design software. Steffora, Ann; Fasca, Chad // Electronic News;08/17/98, Vol. 44 Issue 2232, p26 

    Presents a news roundup about the computer software industry in the United States as of August 17, 1998. Includes Synopsys Inc.'s sale of Applied Microsystems Corp.'s Virtual Processor-Target Access Probe and Core TAP co-development tools; Joint marketing agreement between Verisity Ltd. and...

  • Big campaigns raise hopes of turnaround. Maddox, Kate // B to B;6/9/2003, Vol. 88 Issue 6, p1 

    In the last two months, more than a dozen major campaigns have been launched by advertisers such as IBM Corp., Microsoft Corp., Palm Computing Corp. and General Electric Co. as of June 9, 2003. Budgets for most of these campaigns were not disclosed. VeriSign Inc., for example, in April 2003...

  • CFI to buy outsourcer for $6m. Power, Carol // American Banker;2/1/1999, Vol. 164 Issue 20, p12 

    Focuses on Portland, Oregon-based software provider CFI ProServices Inc.'s plan to buy Burnsville, Minnesota-based Modern Computer Systems Inc. Value of the proposed transaction; Increase in the share price of digital certificate company Verisign Inc.

  • Access360 Gets $41.5 Million From Oracle, Others. Lyster, Michael // Orange County Business Journal;12/11/2000, Vol. 23 Issue 50, p1 

    Reports that Irvine, California-based computer software company Access360 has received venture capital funding from Oracle Corp. and Verisign Inc. Total amount in venture capital secured by company; Other funding sources of Access360; Overview on the corporate growth experienced by the software...

  • News Bits.  // Network World;4/29/2002, Vol. 19 Issue 17, p8 

    Reports developments on the computer software industry in the U.S. as of April 2002. Security vulnerability of the Microsoft Outlook 2000 program; Plans of VeriSign on employee layoffs; Withdrawal of Networks Associates on the security services offer from McAfee.com.

  • VeriSign Certificates Issued to Microsoft Imposter.  // IT Professional;Mar/Apr2001, Vol. 3 Issue 2, p7 

    Reports on VeriSign Inc.'s revocation of digital certificates it issued to an individual who fraudulently claimed to be representative of Microsoft Corp. Risks associated with such certificates; Serial numbers and validity periods of the certificates.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics