Images: The key to behavior

Bobo, Jack
August 1998
National Underwriter / Life & Health Financial Services;8/10/98, Vol. 102 Issue 32, p41
Highlights the central thesis of the book, `The Image: Knowledge in Life and Society,' that the image a person or an organization carried of itself was a valid determinant of future behavior. Views of Kenneth Bolding, book's author and professor at the University of Michigan; Shared images and public images; Case of Holgar Johnson, former National Association of Life Underwriters president.


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