TITLE

A matter of appeal

AUTHOR(S)
Light, Elizabeth
PUB. DATE
September 1997
SOURCE
NZ Marketing Magazine;Sep97, Vol. 16 Issue 8, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the hardships faced by charities and not-for-profit organizations in New Zealand. Need for a balance marketing spend; Requirement of tight financial accountability to protect the image of the organization; Problems with annual appeals; Costs of recruiting media participation.
ACCESSION #
96985

 

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