TITLE

Developing a One-Page Marketing Plan

AUTHOR(S)
Krantz, Boris
PUB. DATE
January 2003
SOURCE
Gases & Welding Distributor;Jan/Feb2003, Vol. 47 Issue 1, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the effort of gas distributors to develop a marketing plan aimed at a broader marketplace in the U.S. Advantages of a rapidly growing product types of gases; Significance of market planning to companies; Approach of firms to control marketing costs.
ACCESSION #
9690819

 

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