A Blast from the Past

Marcovitz, Marshall
June 2014
Gourmet Retailer;Jun/Jul2014, p58
Trade Publication
The article focuses on the use of Internet direct-mail catalogs and discusses why catalogs are now playing a crucial creative role in modern e-commerce. It presents several rules for the modern mail-order catalog. It mentions that now mail-order catalog is built for customers, like a store window display, as a source for inspiration.


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