TITLE

THE COMPARATIVE RELEVANCE OF RESOURCE HETEROGENEITY AND RESOURCE MOBILITY TO STRATEGIC MANAGEMENT

AUTHOR(S)
Victer, Rogerio S.
PUB. DATE
May 2014
SOURCE
Journal of International Business Disciplines;May2014, Vol. 9 Issue 1, p61
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The objective of this paper is to offer a refined understanding of the relationship between resource and performance. Drawing from the resource-based theory (RBT) of competitive advantage, this study compares the relative relevance of core resource characteristics to the implementation of strategic activities. This approach provides an important clarification of the best managerial path towards differential performance. Should managers focus primarily on pursuing resource heterogeneity or preventing resource mobility? Results generated by this study point to the fact that resource heterogeneity has a greater impact over performance than resource mobility. The paper concludes that strategies focused on raising barriers to imitation are comparatively less relevant than strategies focused on promoting innovation.
ACCESSION #
96876166

 

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