California Elementary Reading Powers Houghton Mifflin To Top of EM's 2002 Adoption Scorecard

May 2003
Educational Marketer;5/5/2003, Vol. 34 Issue 13, p1
Trade Publication
Reports that publisher Houghton Mifflin Co. has claimed the top spot in the exclusive Adoption Scorecard of Educational Materials (EM) for 2002 in the U.S. Effect of state funding woes on the K-12 educational publishing market; Basis of the revenue and market estimates of EM for 2002; Percentage of K-6 sales of Houghton in California.


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