TITLE

Bridgestone to sponsor Olympics through 2024

PUB. DATE
June 2014
SOURCE
Tire Business;6/23/2014, Vol. 32 Issue 6, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of the tire manufacturer, Bridgestone Corp. to sign a deal with the International Olympic Committee (IOC) to make them a sponsor for the summer and winter Olympic games through 2024. It states that the deal will allow the company to communicate on a global basis. It mentions that the deal will make the company supply tires and services to support transport operations during game time.
ACCESSION #
96810659

 

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