Unique Insights Into Atm Quality Service

Rasiah, Devinaga
June 2014
Australian Journal of Basic & Applied Sciences;2014 Special, Vol. 8 Issue 8, p79
Academic Journal
The aim of this study is to look at the unique services provided by the Automated Teller Machine in terms of quality and customer satisfactions in banks. However, there are pros and cons of consuming these services. Furthermore, the study also examines the perceived usefulness, ease to use, perceived risk and awareness that is faced by the individual consumers. The results were analyzed using statistical tools. The study confirms that a huge potential market exist for commercial banks to open their branches in limited locations and to connect these to all other ATMs networks and to could reap the benefits of their businesses to improve commercial bank performances.


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