The Effect of Market Orientation on Entrepreneurial Competency in SMEs in Upper Northeastern Region of Thailand

Dullayaphut, Phana; Untachai, Subchat
June 2014
Australian Journal of Basic & Applied Sciences;2014 Special, Vol. 8 Issue 8, p174
Academic Journal
The paper is aimed to examine the validity and reliability of the model of entrepreneurial competency in the upper Northeastern of Thailand. The research mainly involves a survey design. It includes a pilot test using undergraduate business students at Udonthani Rajabhat University for pretesting questionnaire items. In addition, this investigates into market generation, market intelligence, leadership, and adaptability competency attributes necessitates uncovering variables of interest and this involves a large-scale field study. The data are collected via personal questionnaires from 395 samples. They include the managers of SMEs in four provinces including Udonthani, Nongkhai, Beungkan and Loei. Respondents are asked to rate, on a five-point Likert scale, their agreement or disagreement on the entrepreneurial competency attributes. Quantitative data are analyzed by the statistical techniques, namely exploratory factor analysis and structural equation modeling. It is found from the study that the four which consists of market generation, market intelligence, leadership, and adaptability competency of the SMEs in the upper Northeast of Thailand, are empirically fit the data. The managerial implications are discussed.


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