New Challenges in Innovation-Process-Management A criticism and expansion of unidirectional Innovation-Process-Models

Kowalski, Markus; Welter, Florian; Schulte-Cörne, Stella; Jooß, Claudia; Richert, Anja; Jeschke, Sabina
June 2014
Proceedings of ISPIM Conferences;2014, Issue 25, p1
Conference Proceeding
Innovation-Process-Models have become an increasingly important issue of research. The main point of criticism on process-models is that inno-vation-processes are not rigid and phases do not run compulsorily linear, but rather in recursive loops and with disruptions. Therefore, existing unidirec-tional innovation-process-models need to be modified. The aim of this paper is to develop a cybernetic innovation-process-model, which is based on the fa-mous concepts of Wheelwright/Clark (Innovation-Funnel) and Cooper (Stage-Gate-Process). Suitable measuring-instruments are required to gain the central cognition of cy-bernetics that viable systems have an invariant structure. This paper sheds light on shortcomings of already existing unidirectional innovation-process-models and as current studies promulgate, such as Vanhaverbeke already 2013 pointed out in his work "Rethinking Open Innovation beyond the Innovation Funnel", it is time for a new step forward by enriching and broadening Open Innovation. A possible next step thus can be the implementation of a cybernetic innovation-process-model.


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