Wachovia Extends Cross-Selling Efforts t Build on Success

Walker, Susanne
April 2003
Bond Buyer;4/24/2003, Vol. 344 Issue 31621, p7
Trade Publication
Wachovia Corporate and Institutional Trust, ranked number four among trustees in the U.S. in the first quarter of 2003 according to Thomson Financial Inc., is looking at opportunities for cross-selling as its reason of success in 2003. Charlotte, North Carolina-based Wachovia temporarily exited as the corporate trust business in December 1995, when it was ranked number 27 by Securities Data Co., the predecessor of Thomson Financial. Wachovia served as trustee on52 issues totaling 4.383 billion dollars in the first three months of 2003. In the first 11 months of 1995 it served on seven deals for a total of 677.6 million dollars. To further enhance its ranking in the market, Wachovia corporate trust is making efforts to cross-sell multiple products to its existing and new clients, along with clients from different areas of the firm.


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