TITLE

THE really, really messy Wi-Fi REVOLUTION

AUTHOR(S)
Boyle, Matthew
PUB. DATE
May 2003
SOURCE
Fortune;5/12/2003, Vol. 147 Issue 9, p86
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the so-called Wi-Fi Revolution: the promise of low-cost wireless broadband access to the Internet. Implications of the technology for the way people work and play on the web; Why there is optimism concerning Wi-Fi; The frenzied market; Outlook for the success of the revolution; The struggle between T-Mobile and Cometa; Marketing techniques; Attitudes of corporate customers; How imaginative thinking has become the hallmark of Wi-Fi salespeople.
ACCESSION #
9665849

 

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