TITLE

Asia's Top 1000 Brands: Maturing Asia looks for its 'future roots'

AUTHOR(S)
Tan, Emily
PUB. DATE
June 2014
SOURCE
Campaign Asia-Pacific;Jun2014, p78
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Growing sophistication sees consumers graduating to localised and home-grown brands that mirror their values.
ACCESSION #
96648165

 

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