TITLE

Reality Check: Upfront Upside

AUTHOR(S)
Friedman, Wayne
PUB. DATE
April 2003
SOURCE
Television Week;4/21/2003, Vol. 22 Issue 16, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the U.S. television advertising market. Forecast on the growth of overall revenue; Factors that influenced the upfront; Effects of reality television shows on the market.
ACCESSION #
9659491

 

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