Youth Proves Sometimes Elusive For Wireless Marketing

Menezes, Bill
May 2003
Wireless Week;5/1/2003, Vol. 9 Issue 10, p18
Trade Publication
Highlights the study conducted by mobileYouth on the youth market for cellular phones and services. Caution of mobileYouth for carriers chasing the youth market; Youth spending on mobile products; Other findings of the study. INSET: Trash 'Pyramid,' Create 'Value Network.'.


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