A Framework of Childhood Obesity Intervention Using Persuasive Mobile Game Technology

Almomani, Ammar; Almomani, Eman; Alkoffash, Mahmud; AL-Alawneh, Ahmad
May 2014
Australian Journal of Basic & Applied Sciences;May2014, Vol. 8 Issue 7, p499
Academic Journal
Background: Malaysia is one amongst Asia?s top five within the obesity ranking. It has the highest obese percentage in South East Asia, and one in six Malaysians are either overweight or obese. Mobile Kids has taken the opportunity to develop a persuasive mobile game to prevent obesity among children and to get treatment while enjoying the game. In this paper a new game designed called Mobile Approach to Challenge Obesity (MACO), based persuasive technology designed to inspire kids to apply healthy eating habits, as well as to encourage them to be physically active. Objective: The study?s main goal is to develop the final prototype of the game that best matches between the game and users? needs and expectations. Results: Research finding shows hybrid persuasive technologies application is the suitable persuasive method to use. It is the combination of two persuasive methods based on mobile technology which are persuasive technology to promote physical activity and healthy eating habits. A questionnaire has been conducted through elementary schools in Penang-Malaysia and prototype system is developed to ensure the compatible MACO features and design with the target market's expectations. Conclusion: As a results Out of 93 respondents, 72% of the kids believe that MACO mobile games can help lose weight if it required physical activity, 75% of the kids believe that MACO mobile games can help lose weight if they know what healthy and unhealthy footsore, 98% of the kids believe that MACO mobile games are enjoyable.


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