Towards a Social Construction of Competitive Advantages in the Brazilian Beef Cattle: An Approach of Local Agro-alimentary Systems

Cunha Malafaia, Guilherme; de Azevedo, Denise Barros; Moreira Silva, Jersone Tasso; Braga Tadeu, Hugo Ferreira; Camargo, Maria Emília
May 2014
Australian Journal of Basic & Applied Sciences;May2014, Vol. 8 Issue 7, p423
Academic Journal
Background: Due to its heterogeneous resources, the peculiarity of a certain Region or Country provides specific attributes to a product (quality), possibly generating competitive advantages. Consequently, the definition of these attributes supposes the existence of coordination between a large number of agents in which the negotiation of rules and norms define the social construction of competitive advantages. Objective: The article aims to identify how the coordination of strategic territorial assets established by the Producers Association in the beef cattle production chain in Rio Grande do Sul has contributed for the social construction of competitive advantages. The research comprises a case study, with the application of in-depth interviews with members of the Association. Results: The results point out that a local agro-alimentary system can be considered more or less articulate depending on which quality conventions - or combination of conventions - are present throughout the system. These dynamics are linked to the legitimacy of its governance forms, or in other words, the acceptance of the firm's resource organization models and the coordination of interfirm resources. The specificity of the product therefore derives from the variety of ways the strategic territorial assets are coordinated. Conclusion: We conclude that a SIAL can be considered more or less articulate depending on which quality conventions - or combinations of conventions - are present. These dynamics would be connected to the legitimacy of the SIAL's forms of governance, in other words, the acceptance of the firm's resource organization models and the coordination of inter-firm resources. Each of these forms of coordination refers to different principles to determine the nature of the products (quality). The product's specificity derives therefore from the execution of the variety of forms of coordinating the STA.


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