TITLE

MetLife Tees up New Ad Campaign, Uses Game of Golf to Illustrate Comprehensive Approach Its Advisors Bring to Financial Planning

PUB. DATE
June 2014
SOURCE
Insurance Broadcasting;6/12/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement of advertising campaign of insurance holding company MetLife Inc. that it has started its advertising campaign in support of the insurance retail distribution organization MetLife Premier Client Group in the U.S. The use of the game of golf in the advertising campaign to show the comprehensive approach the company's advisors bring to financial planning is discussed. An overview of the group is provided.
ACCESSION #
96523735

 

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