Victoria's Secret Takes a Brave Step

Klepacki, Laura
January 2001
WWD: Women's Wear Daily;1/26/2001, Vol. 181 Issue 18, p6
Trade Publication
Reports on Victoria's Secret Beauty Co.'s launch of the fragrance Pink in April 2001. Company's aim to build a portfolio of fragrances over a period of time; Plan by Victoria's Secret to incorporate print advertising into its promotional mix; Advantages that being both manufacturer and retailer provides; Effort by the company to raise its brand profile by upgrading stores and increasing price points.


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