TITLE

REALITY SHOWS GET SEPARATE UPFRONT PITCHES

AUTHOR(S)
Friedman, Wayne; Linnett, Richard
PUB. DATE
March 2003
SOURCE
Television Week;3/24/2003, Vol. 22 Issue 12, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the move of major television broadcast networks in the U.S. to make separate reality-programming presentations to advertising agencies in 2003. Reason for the move; Percentage of schedules that may be reality-based.
ACCESSION #
9629883

 

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