TITLE

Whose Brand Is It, Anyway?

AUTHOR(S)
Burlingham, Bo
PUB. DATE
May 2003
SOURCE
Inc.;May2003, Vol. 25 Issue 5, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on a conflict of branding between singer-actress Jennifer Lopez and businesswoman Terri Williamson. Details on the use of the brand Glow by Williamson; Endorsement of the same brand name by Lopez; Comparison of the products marketed under the brand Glow. INSET: Business by J.Lo.
ACCESSION #
9624766

 

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