TITLE

Asprey goes thoroughly modern

AUTHOR(S)
Hessen, Wendy
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/21/1996, Vol. 172 Issue 76, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the modernization of English jeweler and silversmith Asprey's operations. Centralization of buying and merchandising operations; Expansion of range of price points; Exploration of new marketing and retail strategies; Commissioning of Helmut Newton in advertisements.
ACCESSION #
9612272341

 

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