Asprey goes thoroughly modern

Hessen, Wendy
October 1996
WWD: Women's Wear Daily;10/21/1996, Vol. 172 Issue 76, p10
Trade Publication
Reports on the modernization of English jeweler and silversmith Asprey's operations. Centralization of buying and merchandising operations; Expansion of range of price points; Exploration of new marketing and retail strategies; Commissioning of Helmut Newton in advertisements.


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