TITLE

Fan apparel using new plays

PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/17/1996, Vol. 172 Issue 74, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of the National Football League, National Basketball Association, Major League Baseball, and the National Hockey League to try new strategies to boost the sales of its professional sports merchandise. Retail sales in the United States for licensed sports products; Sales performance of the individual leagues.
ACCESSION #
9612272326

 

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