TITLE

The rejuvenation of Joujou

AUTHOR(S)
Parr, Karen
PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/10/1996, Vol. 172 Issue 70, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the rejuvenation of Jou Jou which was pushed by the streetwear line Dollhouse. Difficulty of investing in streetwear in 1994; Opening of Jou Jou's small stable of divisions; Jou Jou vice president Albert Shehebar's functions; Joujou's foreign markets; Dollhouse's growth; Market captured by Dollhouse; Comments by Joujou president Clement Soffer; Dollhouse's denim; Concept behind Dollhouse.
ACCESSION #
9612272277

 

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