The rejuvenation of Joujou

Parr, Karen
October 1996
WWD: Women's Wear Daily;10/10/1996, Vol. 172 Issue 70, p12
Trade Publication
Focuses on the rejuvenation of Jou Jou which was pushed by the streetwear line Dollhouse. Difficulty of investing in streetwear in 1994; Opening of Jou Jou's small stable of divisions; Jou Jou vice president Albert Shehebar's functions; Joujou's foreign markets; Dollhouse's growth; Market captured by Dollhouse; Comments by Joujou president Clement Soffer; Dollhouse's denim; Concept behind Dollhouse.


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