TITLE

Duofold's new plan

PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/10/1996, Vol. 172 Issue 70, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Duofold's introduction of a new logo, packaging, print advertising and point-of-purchase displays for fall 1997. Spearheader of the campaign; Previous packaging features; New packaging approach.
ACCESSION #
9612272270

 

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